midas – fitting room management
Unlock the power of your fitting room.
midas is a fitting room management system that is simple and efficient. It will enable you to obtain invaluable shopper data, and empower you to turn potential sales into actual sales.
midas is operated via a 22 inch touchscreen device, which can be easily mounted onto a wall or fitting room check-in desk. The interface is easy to use, and requires minimal staff training to operate. On the main screen, there is a grid like display representing the cubicles within your fitting room. The number of cubicles can be set at a local level, as can the maximum number of items allowed and maximum duration of time to be spent in a cubicle. When a shopper enters the fitting room, the user simply touches a cubicle on screen to check them in, and then enters the number of items they have. If a shopper stays in a cubicle longer than the maximum time allowed, an alarm icon will appear on their cubicle, prompting staff to check if they need any assistance. The user can also increase or decrease the amount of items in a cubicle, for example if a shopper asks for a different size or passes an item back to a member of staff. When a shopper leaves the cubicle, the amount of items returned simply needs to be entered, and then the cubicle can be marked as available again.
Other features on the easy to use touch-screen interface include; login detail set up at a local level with a default login account for initial access, selected view of content depending on user rights, the ability to add more than one ‘fitting room’ if you have numerous fitting rooms in your store, and a user administration account with password reset rights.
Decrease loss. Increase sales. Provide a better shopping experience.
70% of shoppers will use a fitting room when looking to buy an item or outfit, and these same shoppers are three times more likely to make a purchase.
These statistics alone highlight just how important your fitting room is. When a shopper enters a fitting room they are already on the route to purchase. A bad experience (having to wait, a messy cubicle, lack of assistance) could mean that a potential sale is lost. However if that same shopper is checked-in efficiently, finds their cubicle clean and tidy, and is readily offered assistance, a potential sale is more likely to become an actual sale.
Not only does midas enable you to efficiently manage your fitting room, but it also provides you with invaluable data to make informed decisions. The reporting section of the midas dashboard enables users (with appropriate rights) to obtain the following data for any given timeframe:
- Total number of shoppers
- Average duration spent in cubicle
- Number of items checked in vs. number of items checked out
- hourly cubicle activity.
You can then use this data to:
- Schedule your staff rota appropriately to ensure enough staff are available at peak times
- Manage your fitting rooms efficiently and avoid mess/abandoned clothing
- Reduce theft – the data will give you an insight into times when theft is more likely to occur, enabling additional security measures as required.
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An additional opportunity!
midas can also be supplied with cubicle display screens, offering potential for add-on sales through up-selling and cross-selling. Shoppers can also call for assistance with a tap of the screen.
To find out more or to arrange a demonstration, get in touch.